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Submitted by: Txtin Seo1
In todays mobile marketing / social media world, more is not necessarily better. It is a shift in philosophy to which many small-business owners and non-profits are still acclimating as they draw up an advertising plan, but it is critical in order to realize the full potential of text message advertising. You want sheer numbers? That is what TV, radio and print still promise. But if you want to communicate with people who are more likely to respond to your promotions by visiting your store or making a donation, then traditional media powerhouses cannot measure up with mobile marketing capabilities.
As long as the mobile campaign is executed properly, and that means utilizing all of the benefits of your social media fan base.
One of the most critical elements of any successful mobile marketing campaign is gathering the right contact numbers in your database. Do not mistake the right contact numbers to mean the most contact numbers. Again, big numbers do not necessarily mean big returan. Ideally, your database will be filled with cell phone numbers of people who have expressed an interest in your product, service or organization. As you embark on a mobile campaign, then, the first question you ask yourself should be, How am I going to build my database? Naturally, the first place to look is right in your office, store, club or mailing list. Goal No. 1 should be getting those customers into your database by offering an incentive that will prompt them to send an initial text.
But how do you reach beyond your current client base to find consumers who are likely customers or donors? These days it is not as difficult as you might think. Thanks to the Internet and the popularity of social media websites, you likely already have an extensive list of people who have shown their allegiance to your organization, whether via Face book likes or Twitter followers. Because they have already declared a connection with you, those people become high-potential candidates to respond to your future communications. How do engage them? It is simple, really. On your Face book fan page, post a status update that invites fans to text your keyword to your shared short code in order to receive a special offer, and watch the numbers stream in. Or send out a similar message in the form of a Tweet to all of your followers, and see your database grow. Simply by utilizing social media a cost-free tool you will increase the size of your database almost instantly. More importantly, you will be filling it with cell phone numbers of people who are high-potential customers or donors.
As technology advances and the ways in which people communicate change, so too must the advertising methods employed by small-business owner and non-profits. Text messaging is enormously popular. Social media websites are among the most-visited on the Internet. Those two realities are helping astute business owners further their marketing efforts, by letting social media fuel their mobile campaign while their mobile campaign monetizes their social media efforts.
About the Author: To see how text message advertising can benefit your initiative, visit TXTin mobile marketing for SMS Marketing and text message marketing at
txtin.com/
and learn how the TXTin platform features built-in tools to effectively use social media to your advantage.
Source:
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